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Thursday, March 02, 2017

Music as Atmosphere in Fashion Shows - a study for the Teen Stylin' program at VMFA

I'm honored to be djing, and providing some guidance on the topic of "Music As Atmosphere" for the designers and models of the 2017 Teen Stylin' fashion program again this year at the Virginia Museum of Fine Arts.

This is such an exciting event, and I love to hear the songs that these designers choose to create their own unique atmosphere during the show.

If you're participating as a designer this year, and you're reading this blog post as part of the "Music As Atmosphere" exercise, I really hope you'll check out some of the links below.

Then, think about the songs in YOUR music collection that might work for your model as they show off the awesome garment you've designed.  

As I have done in past years, I am posting a few links below to provide examples of how music has been used as "atmosphere" in some of the more high profile runway shows over the past year.

It's not that the smaller, lesser known designers' shows don't deserve attention and admiration too, but these videos are the easiest to find on Youtube - and they'll give you an idea of how music is used in the high profile, big budget runway shows.   

It's really up to you to choose a song that provides the right vibe, and attitude for your model to walk to.  As you can hear from these videos, there's incredible variety in the music that is played..  club, trap, techno, classical, folk, country, rock, metal, hip hop, soul, ambient, trance, opera, kpop, bollywood ... whatever YOU think will set the right mood.







Also, from Spotify, here are a couple of semi-official playlists from FASHION WEEK 2015


https://open.spotify.com/user/marieclairemagazine/playlist/7nitPXvNNSV8HXMQRFOj81 

https://open.spotify.com/album/3VcPrMzdvAt8Vi5lD0RJaY

Here are a few articles from Vogue describing the music selections from the past year's fashion shows:

http://www.vogue.com/article/fall-2016-runway-music

http://www.vogue.com/article/new-york-fashion-week-fall-2017-ready-to-wear-protest-music



and here's a fashion forum where people discuss their favorite selections from the past year
http://forums.thefashionspot.com/f62/fall-winter-2017-runway-music-289599.html

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